A common dilemma for product teams: whether to pursue a revolutionary strategy or one that's more evolutionary. The best products help users make the unfamiliar familiar. If you're set on changing the industry standard, look for ways to model other familiar patterns, so users can focus on their task rather than learning a new way of doing things.

Say it with us: “Assumption-land” is a slippery slope. Assuming on behalf of our customers can not only lead to churn in the creative process, but also to bias and irrelevant experiences for the real customer.

It can feel like so much is riding on that first release — that all of your big ideas need to be fully formed and perfect for that initial launch to the public. But the truth is that it is so much better to get something out sooner mostly baked rather than waiting until it’s “golden brown”.