Blog — Slide UX | The User Experience Design Consultancy

Chad Currie

Navigate the Unique Challenges of Unmoderated Quantitative Studies

Navigate the Unique Challenges of Unmoderated Quantitative Studies

What do you do when you run a study and you don’t know what the results mean?

I saw it happen and the experience stuck with me.

A long time ago, I worked with a team that wanted to test a new site navigation prototype. Could users find what they where asked to find? Because they wanted to ensure ‘statistical significance’, they tested with hundreds of users, so qualitative input was out of the question.

Navigating the Emotional Waters of Design

Navigating the Emotional Waters of Design

When “the feels” become a factor, where do software teams even start? Visual design and copy decisions can throw subjective obstacles into otherwise linear design process. Because humans see color, shape, imagery, and words through personal and cultural filters, two intelligent people can disagree on creative aspects and they can both be right.