Industry trends create pressure for product leaders, pressure that can result in project funding. Our client arrived at a kickoff full of ideas for features their mobile app should include. Luckily, they brought along 2 stakeholders who understood the typical customer experience well and helped them understand how customers would ACTUALLY use the app.
Discovering User Workarounds
How Continuous Learning Keeps Cerity Ahead
As the Chief Marketing Officer at Cerity, Matt Hovis sits at the intersection of marketing and product design. In this edition of For Humans’ Sake, Partner & UX Managing Director Megan Baker talked to Matt about the value of being well-rounded – both in your understanding of the user, as well as your career path.
The Costs of Poor Development
Hold on! I'm not following.
When you’re not following a discussion, it’s easy to freeze up in fear. But misunderstood or missed details can lead to outcomes that totally miss the mark. Which is more embarrassing? Learn how Senior Consultant Megan Baker makes sure she’s always following the conversation.
Building Habit-Forming Products (Nir Eyal at the Qualtrics X4 Summit): Part 3 of 3
In our third and final Qualtrics X4 Summit blog post in the series, Megan outlines what she learned about building habit-forming products and how we can build healthy habits.
Telling Stronger Stories with Data from the Qualtrics X4 Summit: Part 2 of 3
Breakthroughs from the Qualtrics X4 Summit: Part 1 of 3
Senior Consultant Megan Baker shares her key takeaways from the Qualtrics X4 Summit in this three-part series.
